Community Digest #09 — Nova’s “Not Around” is doing over 300K Spotify Streams per day
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Partnership Milestone — Luke Chiang’s “Shouldn’t Be” is exploding on TikTok
A few months ago, Arizona-based artist Luke Chiang partnered with Thrice Cooked Media — who’s provided Luke with strategic digital marketing services on his existing catalogue, especially around his standout single “Shouldn’t Be”. The song is quickly approaching 20M Spotify Streams and over the past week has seen a massive surge in TikTok UGC’s per day. The song jumped from doing 60 videos per day just a month ago to upwards of 500 videos per day, where at present date the sound sits at just short of 18K Total TikTok UGCs. Since July, Luke has seen over a 2x growth in his daily streams on Spotify, jumping from 70K to 160K Streams per day. Finally, a massive congrats to Luke Chiang and Thrice Cooked for nearly breaking 20M Total Spotify Streams on “Shouldn’t Be” and for breaking 10M Total Spotify Streams on “May I Ask”.
Artist to Know: Nova
Indify Link: https://app.indify.io/artists/nova/
Releases Included: “Not Around”
Amount Raising: $50,000 — $100,000
Post-Recoupment Split: 30% to partner (100% to partner until investment is returned)
Term Length: 5 years
Nova has created an absolutely massive moment around his standout track “Not Around” — which at present date sits at nearly 33M Spotify Streams. The song does around 300K streams per day with 117K Total TikTok UGCs completely organically — indicating that with a strategic digital marketing partner, this song could accelerate and experience its biggest growth spurt yet. Furthermore, Nova has a seasoned and experienced manager in Chad Carrington to help him navigate this moment — Chad’s the artist manager to Lancey Foux and a few other renown artists / creatives in addition to Nova. Nova and his team are seeking strategic funding to put towards digital marketing to continue growing the song in meaningful ways.
