Community Digest #16 — Sadie Jean’s debut single “WYD Now” is taking off in a meaningful way

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Partnership Milestone — Max Bennett Kelly’s “Happy, Healthy, Well-Adjusted” has surpassed 4M Spotify Streams

A few months ago, LA-based Max Bennett Kelly experienced his first ever spike around his third-ever released single, called “Happy, Healthy, Well-Adjusted”. Having turned to TikTok, some videos of his went viral and people started to naturally respond; making videos of their own, breaking down his lyrics — even Anthony Fantano jumped on board and talked about the song. In order to continue scaling the song (without giving up any ownership), he raised funding from ALT:Vision (management to Blu DeTiger, Medasin, etc.) who helped power a digital/influencer marketing campaign with Creed and pitched the song to editorial playlists. Not too long after, the song experienced meaningful growth in its daily streams, landed on a number of key playlists including The New Alt, FORYOU, omw, New Noise and others. At present date, the song now sits with 4.1M Spotify Streams, and Max just released a new single, entitled “The Outsiders”. Congrats to Max, his management Jesse Frank and the ALT:Vision team!

Artist to Know: Sadie Jean

Indify Profile: https://app.indify.io/artists/sadie-jean
Releases Included: Debut Single “WYD Now” (Unreleased)
Amount Raising: $10,000–$25,000
Post-Recoupment Split: 30% to partner (100% to partner until investment is returned)
Term Length: 5 years

Over the past 2–3 weeks, Sadie Jean has been quietly building the foundations of what will become a massive moment around her debut single, “WYD Now”. Via TikTok, she’s gained tens of thousands of followers (she has 80.7K TikTok Followers at present date) by way of promoting her aforementioned debut single. Every video she posts is an effort to continue growing the UGC for the audio of the unreleased single, which has exponentially grown in videos per day over the past week (doing upwards of 1K videos per day) and at present date sits with 7.3K organic UGCs (up from 5.9K yesterday). With a clear trend built into the sound, Sadie, and “WYD Now” is going to continue organically growing in a meaningful way — however with a proper strategic funding partner, this song the potential to be one of the biggest, and most exciting debut singles in a long while. Check out the demo of the song here.

*Return and Recoupment Profiles can now be found in Sadie’s Featured Deal Link*