Community Digest #60 — Rhea Raj is having a viral moment on TikTok around her single, “Outside”
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Partnership Milestone — Souly Had x Thrice Cooked
Duanesburg-based artist Souly Had has built for himself an incredible fanbase which has resulted in over 20 million streams across his growing catalogue. The alternative hip-hop, futuristic r&b artist has done this all off the strength of his music and simultaneously engaging visuals. His success in building an incredible fanbase and doing-so independently is an impressive milestone for any artist. To date, the multi-disciplinary, multi-genre artist has amassed over 130k followers on TikTok, averaging 5k views per video, 31k Instagram followers and over 84k total Spotify followers. Souly Had’s future plans however look to really amplify the impact of his upcoming releases, which include two singles and a still-unreleased EP. His newly formed partnership with Thrice Cooked is looking to amplify the aforementioned upcoming releases as the team works together in assisting Souly Had in growing the creative and marketing around the upcoming string of releases.
Artist to Know: Rhea Raj
Indify Profile: https://app.indify.io/artists/rhea-raj
Releases Included: “Outside”
Amount Raising: $25,000
Post-Recoupment Split: 20% (100% to partner until investment is returned)
Term Length: 3 Years
Burgeoning pop artist Rhea Raj has utilized TikTok to build an incredibly engaged and enthusiastic fanbase around her song, “Outside.” The single, released on September 8, is having a serious moment on TikTok that has spurred an incredible amount of cross-platform growth. Over the last few weeks, Rhea Raj has been able to average 100k views per TikTok and even accumulate a massive 3m views on one specific TikTok that featured Rhea Raj duetting a fan participating in the challenge spurred by “Outside.” The trend revolving around Rhea Raj’s latest single has amassed over 14k UGCs in total on TikTok, which has translated itself to over 422k streams to date for “Outside” on Spotify. The already buzzing excitement surrounding the single, as well as the momentum-building trend happening on TikTok, is a major indicator that this single is on pace to have a truly seismic moment. Rhea Raj is looking for a strategic partner that can assist in providing funding for marketing for her buzzing single to really capitalize on the moment that surrounds it.
*Return and Recoupment Profiles can now be found in Rhea Raj Featured Deal Link*
