Community Digest #68 — Malcolm Todd is having early but seismic growth around his new artist project
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New Funding Partnership — Montana99 x New 11
Up-and-coming hyperpop artist Montana99 is amassing a highly enthusiastic fanbase after a sped up version of his song, “I Can’t — Sped Up” has begun to generate momentum on TikTok. Montana99’s previously released “I Can’t,” shared in December of 2021, was a huge catalyst for the up-and-comer as the single now sits with over 4.2m streams to date. The newly released “I Can’t — Sped Up” version now sits with over 1.3m streams since its release on October 28. The success in the new version of Montana99’s single is all in part to the momentum created by “I Can’t — Sped Up” on TikTok where the song itself has generated over 2k UGCs on the platform. This momentum on the platform has resulted in Montana99 amassing over 3.4k followers on TikTok to date with several of his uploads surpassing 25k views a piece. In an effort to continue pushing his newly released single further, Montana99 has entered into a strategic funding partnership with New 11, where together the partnership aims to build and grow the organic momentum surrounding “I Can’t — Sped Up” and take it to new heights.
Artist to Know: Malcolm Todd
Indify Profile: https://app.indify.io/artists/malcolm-todd/
Releases Included: Shower Shoes EP
Amount Raising: $10,000
Post-Recoupment Split: 40% to partner (100% to partner until investment is returned)
Term Length: 5 years
There is a promising air surrounding the indie-funk style of Malcolm Todd. The burgeoning artist is beginning to see early success around his debut EP, Demos Before Prom. Several songs from the six-song project have begun to generate momentum thanks to the song’s early buzz on TikTok. A recent TikTok from the up-and-comer has amassed over 7k views in the last few days. This number, although not massive, is a indicator of future success when considering Malcolm Todd has only posted eight total videos on TikTok and none of which have amassed more than 2k views until his most recent upload promoting his song, “Lately.” Despite not being incredibly active on TikTok, Malcolm Todd has already amassed over 3.8k followers on TikTok since joining the platform in early November. In addition to hius growth on TikTok, Malcolm Todd is also seeing growth on Spotify, where his average daily streams have gone from 1k average daily streams to over 10k average daily streams. To date, Malcolm Todd’s Demos Before Prom EP has amassed a combined 163k streams across the six-song project. Malcolm Todd is looking for a strategic funding partner to assist him with marketing in hopes to grow the impending release his new Shower Shoes EP.
*Return and Recoupment Profiles can now be found in Malcolm Todd’s Featured Deal Link*
